Research
Research into Values
Values Indicator in 2003: survey of over 200 leading French companies examines the values they conveyed.
Values Indicator in 2004: the second edition of the study offers a broad overview of how French companies display and use - or don’t use - values. More complete than the previous edition: 609 firms surveyed in 2004 against 208 in 2003.
International Corporate Values Index 2006 and 2009: These 2 cross border studies reveal the face of corporate values, above and beyond local specificities (12 countries in 2006, 11 in 2009).
Objective:
- Identify the values used by companies to identify (or define) their system of values,
- Better understand the nature of values in business and provide an analysis,
- Provide an approach and methods to support businesses based on best practices. Show how communication can be based on fundamentals.
Wellcom/Via Voice Study “Media relations / companies in the technology sector”: this study highlights ways of optimising relationships between journalists and public relations people in companies and agencies enterprises and agencies. It enables:
- A diagnosis of relations between journalists and agencies,
- Better identification of the needs and constraints of journalists,
- Identification of expected solutions.
Wellcom workshops
2007 – Business to Business: How to turn communication into a driver for growth? Discussion workshops conducted in October-December 2007 on: growth, workforce motivation, global competition, corporate responsibility, coherence when faced with challenges, effectiveness of methods of communications depending on the objectives.
Topics:
- How to turn communication into a driver of growth?
- Change of name, change brands: transforming the risk into opportunity.
- How to make communication an act of management?
- Corporate values: passing fad or sustainable resource?
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