Studies
Studies on values
Values Indicator in 2003: survey of over 200 leading French companies to highlight that the values conveyed.
Values Indicator in 2004: the second edition of the indicator values of companies offers a broad overview of how French companies display and use - or not - values. A more complete than the previous one: 609 firms surveyed in 2004 against 208 in 2003.
International Corporate Values Index 2006 and 2009: These 2 indexes show the face value of companies in releasing the specifics of the countries studied (12 in 2006, 11 in 2009).
Objective:
- Identify the values used by companies to define (or formalize) their system of values,
- Better understand the nature of values in business and make a reflection,
- Provide an approach and methods to support businesses based on best practices. Show how communication can be based on fundamentals.
Study Wellcom / Via Voice «The relationship media / companies in the technology sector»: this study highlights the ways of optimizing relationships between journalists and public relations people, within enterprises and agencies, and it led to:
- make a diagnosis of relations between journalists and agencies,
- better identify needs and constraints journalists,
- identify solutions expected.
Wellcom workshops
2007 – Business to Business: How to turn communication into a lever for growth? Reflection workshops conducted in October-December 2007 on issues of growth, motivation of men, global competition, corporate responsibility, consistent with its issues, effectiveness of communication techniques to meet objectives.
Tags:
- How to turn communication into a lever for growth?
- Change of name, change brands: transform the risk into opportunity.
- How to make communication an act of management?
- Corporate values: passing fad or sustainable resource?
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