Quick presentation
Image is what your audiences perceive and memorize.
Opinion is what they think. And what they say.
How to build and defend its image without taking into account the propagation of opinions?
How to help opinions positively shaping without also taking care of the quality of its image? With the rise of the Internet and the social media, it is easily understandable that they cannot be handled independently. Image and opinion. Both are now more than ever closely linked.
Our beliefs and our approach are born in this vision. Based on the brand values and because it incorporates the principles of image and opinion, the Wellcom approach** gives the companies and institutions communication more meaning and coherence to allow them ultimately to build a more lasting reputation.
Five successive independent studies* give Wellcom a customer satisfaction score among the first of the profession.
Consulting in communication
Since 1981, with the aim of contributing to both the visibility to the performance of our customers, our employees and 80 consultants cover the whole spectrum of communication of image and opinions.
Consulting in communication strategy and global communication, digital communication, public relations and press relations... Our communication agency supports you in the success of your issues in France and abroad.
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Image and opinions audit, brand platform, structuring of corporate speech, formalization and deployment of the company values, e-reputation, crisis communication, communication of influence, reactive media watch, training.
This activity provides a complete service to ensure consistency between the corporate and marketing communications by incorporating the advertising business, operational communication, publishing print and multimedia (integrated design studio).
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Since 1995, Wellcom Digital uses multiple channels of communication offered by new media. Online advertising campaigns and influence at the heart of these devices, judicious mix online and offline.
A high level public relations and press relations service that addresses corporate mediatisation needs at the institutional as well as at the marketing level. This department also ensures the creation and the organization of events and the trainings of speeches (media training).
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* Wellcom is at the initiative of the publication of the International Index of corporate values, which is the referent study in the field of brand values venture. T. Wellhoff published in 2009 the book "Les Valeurs: Donner du sens, gérer la communication, construire la réputation" (Editions Eyrolles).
**Ballester (2004) and Limelight (2006, 2007, 2008, 2009).
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