In brief
Image is what your audiences perceive and remember.
Opinion is what they think. And what they say.
Can you build and protect an image without taking into account the spread of opinions?
Can you shape positive opinions without taking care of your image?
The rise of the Internet and the social media mean that today image and opinion cannot be handled separately. Never have they been more intertwined.
At Wellcom, our beliefs and methods are born of this vision. Using a unique approach* that leverages brand values and incorporates image and opinion we help our clients communicate more meaningfully and more consistently, which ultimately contributes to building a more enduring reputation.
It’s little wonder then that Wellcom has been among France’s top-ranked agencies in five successive independent client satisfaction surveys**.
Consulting in communications
Since 1981 we have been focused on contributing to the visibility and performance of our customers. Our staff and 80 consultants cover the whole spectrum of communications, spanning both image and opinion.
We provide a broad range of services, including strategy, global communication, digital and PR, to support your growth and objectives, in France and abroad.
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Image and opinion audits, brand platforms, messaging, definition and deployment of corporate values, e-reputation, crisis communications, communication of influence, media monitoring and training.
A complete range of services that ensures consistency between corporate and marketing communications by integrating advertising, operational communication, print and media (integrated design studio).
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Since 1995, Wellcom Digital has been taking advantage of new media channels to develop online advertising campaigns, influence decision makers – and create synergies with offline communications.
High-level public and press relations serving your institutional and marketing needs. We also develop and organise events and media training for spokespersons.
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* Wellcom is at the origin of the International Index of Corporate Values study, a reference in the field of brand values. In 2009, Thierry Wellhoff, chairman of Wellcom, published the book “Les Valeurs: Donner du sens, gérer la communication, construire la réputation” (Editions Eyrolles).
**Ballester (2004) and Limelight (2006, 2007, 2008, 2009).
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