BRANDING

Together, we can co-define your company’s goals and values to create a strong, distinctive image across internal and external audiences. By articulating a clear vision and authentic values, your brand strategy will infuse your identity, products and services with meaning. To achieve this, over many years and clients, we’ve developed and fine-tuned a proprietary methodology called Capital Sens®.

The resulting brand strategies foster meaningful emotional connections with target audiences by emphasising what makes your brand unique and relevant. Integrating the notions of purpose and meaning into your strategy increases appeal and loyalty to deliver a coherent and meaningful experience at every interaction.

A brand platform captures both the form and essence of your brand identity. It ensures clarity and consistency across messages and initiatives. At Wellcom, we co-build platforms to nourish brand strategies, helping internal and external audiences understand the brand’s vision, mission and core values. Together, we can shape your brand’s communication positioning using audits, audience listening, co-creation workshops (design thinking) and by identifying key messages.

Visual and graphic guidelines give meaning to your brand by conveying your story and personality. At Wellcom, we ensure visual consistency across all brand touchpoints, reinforcing recognition and memorability, to drive long-term success. Our team of art directors and graphic designers works tirelessly to craft visual emotions and translate your messages into a unique visual, typographic, iconographic and sound identity.

Employees are central to your strategic and cultural transformation. To engage every team member, support change management and foster workplace well-being, our teams at Wellcom develop internal communications strategies that create and reinforce connections. Effective communication is essential to achieve team cohesion and get the best from each member. It also enhances loyalty by making employees feel valued and involved, giving meaning to their work and reinforcing the company culture. To make this a reality, we bring together audits, co-creation workshops, message strategies and adoption programmes.

How can you attract talent and bring your company culture to life? By building your employer image, leveraging employee advocacy and nurturing employee loyalty. Our consultants can help you develop recruitment campaigns, reputation strategies and internal communication tools tailored to your HR needs. At Wellcom, we believe these strategies are a powerful tool to convey your company’s vision, values and career opportunities – giving employees a greater sense of purpose.

For over 15 years, Wellcom has helped clients identify, create, express and embed their corporate values. By highlighting values such as integrity, social responsibility, innovation and respect, this approach gives deeper meaning to corporate initiatives and projects, aligning with stakeholder expectations. This in turn shapes a strong identity and builds trust with customers, employees and society. Placing values at the heart of decisions demonstrates that you are committed to the common good, while also generating stakeholder loyalty and engagement.