The essentials

IN BRIEF

AN INDEPENDENT COMMUNICATION AGENCY

Started in Paris in 1981, Wellcom now ranks amongst the leading independent communication agencies on the French market. The cross-fertilisation of our four areas of expertise – public relations, content, brand management and digital – combined with deep understanding of our clients’ needs, is at the heart of how we operate to meet increasingly complex challenges.

GIVING COMMUNICATION PURPOSE

Right from the start, Wellcom put purpose at the core of its approach: first as a value, then as a relationship and today as capital. We think of communication as being a vector of purpose . It helps brands structure themselves and successfully put their message across to the people they want to reach. That’s what our Capital SensⓇ approach sets out to achieve.

AND SERVING STRONG, SUSTAINABLE BRANDS

At every step of the way, from diagnosis to strategic advice and implementation, Wellcom helps you achieve your communication goals, whether it’s brand recognition, brand image, transformation, crisis management, acceptability, influence, CSR, employer brand, etc.

We intervene in every activity sector, both BtoB and BtoC, with the same commitment regardless of the company’s size (from 10 to 50,000 employees).

See our active clients and our references by sector

KEY FIGURES

11,5 M€

in turnover

150

clients pur their trust in us

40 years

of independence

100

committed employees

10 years

of ICCO-SYNTEC quality certification

Member of PROI

international communication network

CSR

Member of the Global Compact

OUR COMMUNITY OF TALENTS

We also know how to choose the right partners, with whom we’ve built lasting relationships to guarantee ideas and above all effective cutting-edge accomplishments for our clients.

PEARL CRISIS

Wellcom is an international crisis management consulting firm. The BECALM method is based on the hands-on experience that its founder Franck Chauty and his partners acquired during careers in the special forces. Pearl Crisis offers a tailor-made, multifaceted approach to helping companies and their teams anticipate and manage crises.

AUGURE

Augure Publisher is a platform for managing media relations and public affairs campaigns. Over 50% of influential professionals have this tool, the only one that’s 100% GDPR compatible. Augure has been a Wellcom partner since its solution was launched.

INFLUENCE4YOU

The market’s best-known influence platform with 155,309 influencers registered and access to the statistics of 37 million profiles with detection of fake influencers and the experience of over 5,000 campaigns in every sector and in 30 countries.

ANJOU WEB

A technical partner for developing and hosting digital platforms (websites, apps, Intranet, etc.)

WP&Co

A collective of professional WordPress developers, specializing in the development of high value-added technical custom extension for websites (e-commerce, online service platforms, press, extranet…).

BRINGING YOU INTERNATIONAL OUTREACH

Wellcom belongs to the PROI Network, the leading international group of independent communication agencies.

This collaboration allows us to support you in all your activity sectors, occasionally or on a continuous basis, in over 50 countries.

Created in 1970

partner
agencies

170

offices worldwide

See the website

A BIT OF HISTORY...

2020

Wellcom changes its governance. As part of an MBO (Management Buy Out), agency founder Thierry Wellhoff passes the torch to Philippe Lucas, who becomes Wellcom’s new chairman and majority shareholder. The transition takes place thanks to the support and participation of the Crédit Mutuel Equity, CIC and BNP Paribas banks and four partners: Stéphanie Bastide, Caroline Langlais, Sylvie Aduriz and François Belz. Mr. Wellhoff retains a stake in the agency’s capital.

2019

The second edition of the Wellcom Observatoire du Sens , created with the institute Viavoice, pursues its analysis of the French population and meaning (given or perceived) of companies and their brands.

2018

Wellcom pursues its growth and strengthens its content production expertise by acquiring Analogue, an agency that focuses on corporate and multimedia editorial communication.

2016

Wellcom and La Maison Link, an agency deeply involved in the consumer and lifestyle spheres, unite their areas of expertise.

2014

Wellcom joins the international PROI network, the leading group of entrepreneurial agencies.

2012

Wellcom launches the Origami System®, a new, cutting-edge tool that gives communication more depth and meaning.

Publication of the Social Media Guide.

2011

Publication of L’entreprise en 80 valeurs (The Company in 80 Values). Publication in English of the book Les Valeurs (Values).

First French communication agency to receive international CMS (Consultancy Management Standard) certification.

Creation of two trailblazing approaches to communication tools. ADIR is a method of preparing media interviews (I affirm, I demonstrate, I illustrate and I summarise). High Touch is an approach to mapping and analysing publics by mixing several attitude axes (distrustful/trustful, active/passive) making it possible to define weight depending on the attitude of large groups of publics (Supporters, Passives, Opponents, Warriors).

2010

New edition of the Index International des Valeurs Corporate® (International Corporate Values Index) and publication of the book Les Valeurs (Values) by Editions Eyrolles.

2003

Publication of the first Values Index, a survey of French companies’ values.

2000

Wellcom and international agencies set up the London-based International ECCO Network.

1998

Wellcom structures its activity upstream at the consulting level and downstream at the operational level with two separate departments, one focusing on media relations and events, the other on advertising and operational marketing. BtoB and BtoC clients call upon all or some of the agency’s skills.

1988

Wellcom formalises its approach and publishes the first edition of La Démarche Valeurs (The Values Approach).

1981

Creation of WELLCOM, a communication consulting agency that intervenes from strategic consulting to implementing complete 360° communication plans.

AWARDS AND HONOURS

2010

Nominated for the Sabre Awards

2015

Named “French Consultancy of the Year” by the Holmes Report.

2011

Named French Agency of the Year by the Holmes Report (Sabre Awards)

2016

Grand Prize for Public and Press Relations Strategies 2017, Gold for the “Médiatisation du baromètre RSI” in the Public Affairs category and Silver for “#HERETOCREATE – Adidas” in the General Public Product category

TopCom Grand Prize 2017, Silver for Playmobil and Adidas

Named French Agency of the Year by the Holmes Report (Sabre Awards)

2012

Communication & Enterprise Grand Prize in the “Press/Public Relations” category for Elior Restauration Enseignement

2018

Gold Sabre Award for the Repair Days operation carried out for CARGLASS®, France category

2020

Strategies’ 2020 Influence Grand Prize – Category Integrated PR/influence campaign for the general public / Product or service launch: SILVER for the “40 years of Rubik’s Cube” project

2014

”Certificate of Excellence” issued by the Sabre Awards for the ASNAV (Association nationale pour l’Amélioration de la Vue [National Association for the Improvement of Eyesight]) digital operation “Quand on ne voit pas net”

Named “PR Department of the Year” for Origami System® at the Sabre Awards

Nominated for “French Consulting Agency of the Year” at the Sabre Awards. 3 nominations: SITL, a re-industrialisation project, Chemical & Industrial category – SOS Alibi, media relations category – Paris Cola (Fonbelle), France category