Public Relations

Through our influence strategies, our teams connect brands with their stakeholders whether journalists, bloggers, influencers, economists, opinion leaders, elected officials, associations, consumers or citizens. Drawing on deep expertise in public relations and strategic planning, we co-build high-impact initiatives. Our aim? Bring uniqueness to your communication and brand strategies. Where do we start? By meticulously analysing your identity and environment, taking a cross-functional approach to build trust and engagement with your audiences.

Content is at the heart of digital transformation. At Wellcom, content is designed and executed to maximise the consistency, relevance and impact of your corporate and brand communication. Our consultants use their creative skills and understanding of your ecosystems to bring to life your ideas, images, challenges and influence. Because each media platform requires its own content and approach.

From monitoring and mapping media and influencers to launching media and influence campaigns, our teams can help you build and maintain long-term connections with journalists and influencers. Tailored content, special operations and partnerships ensure you stand out from the crowd. While our teams’ deep knowledge of the media landscape and opinion leaders in France (and beyond) lays the foundation for trusting relationships.

Each crisis, delicate moment and media buzz requires tailored messages. To prepare for this kind of event, we offer training and preventive action plans based on audits and leadership support. With the right tools, you can respond quickly and manage the situation effectively. Our team of seasoned crisis communication consultants is ready to support you through any social, industrial, product-related or reputational crisis, including a complete crisis management support package in collaboration with our specialist partners.

We can help you define content and outreach strategies for parliamentary and regulatory lobbying, as well as influencer, opinion leader and media relations – through a combination of digital & social influence and in-person networking. Our goal? Defend your interests and foster preference, helping you become a recognised expert and key interlocutor for public authorities.

Today, managing your brand reputation, online particularly on social media – the primary source of information for many consumers and media – is more important than ever. With targeted expertise, we can help you deploy the most adapted approach, from monitoring opinion to analysing online image perception, anticipating reputational risks, identifying influence content and levers that build trust and deploying digital influence strategies.

As a certified training provider, we’ve built up an extensive training catalogue including media training, social media management, crisis communication and executive speech coaching. The workshops are led by talented professionals – journalists, coaches, psychologists, technical experts and specialist consultants – who share their experience and industry best practices.

Experiential communication is all about creating memorable and engaging experiences for consumers through unique and immersive moments, including live events, interactive installations, product demonstrations and virtual and augmented reality experiences. The aim? Build strong emotional connections between the brand and consumers, making them active participants. To be effective, these experiences need to be authentic and aligned with the brand’s values and image. Technology often plays a crucial role in this kind of communication. By emphasising immersion, emotional engagement and authenticity, you can turn simple interactions into memorable experiences that strengthen your presence and reputation.