Meaning structures the relationship between a brand and its audiences, shaping perception and engagement along the way.
To decipher the different mechanisms at work, Wellcom partnered with the Psychology and NeuroCognition Laboratory at the University of Grenoble-Alpes to carry out an exclusive study.
We believe that every brand and company has a purpose and meaning to share and that, today, this is their most precious asset.
How can you stand out, thrive and win the battle for increasingly short attention spans? To help you communicate the true value of your brand to all stakeholders, our teams work with you to design and implement a communication strategy aligned with your values, purpose and talents.
Meaningful communication guides, elevates and connects. It can also protect.
Similarly, meaning fosters genuine support and lasting engagement from internal and external audiences.
All our clients are different and every collaboration is unique.
To better understand the meaning and purpose that make your brand unique, we deploy a multifaceted approach from semiotics to benchmarking, audience listening and media monitoring.
Strategy & concept
Brand & influence strategy
Creative concept & storytelling
Drawing on different skills and expertise, our teams will help you spread your Capital Sens® far and wide.
Le Sens Socle, c’est celui qui se nourrit de votre histoire, de votre enracinement, celui qui fait que vous êtes les meilleurs sur votre marché, parce que vous êtes rassurant, innovant ou tout simplement ultra compétent…
